The Santa Claus Man in Forbes
Posted on December 01, 2016
Forbes just posted a history of Santa letters, with some great tidbits, including a bit about The Santa Claus Man himself:
In 1913, customs broker John Gluck launched the Santa Claus Association, which coordinated the answering of tens of thousands of letters each year, matching children’s requests with individual New Yorkers who often hand-delivered the gifts to the letter writers. The effort earned accolades from the press, public and celebrities including John Barrymore and Mary Pickford.But over a decade later, it was learned that much of the largesse was unaccounted for. Greedy Gluck was found to have kept much of the money for himself, so the Association’s right to receive Santa’s mail was rescinded and more restrictions were placed upon the groups that could receive the letters. Thus, the Post Office Department, as it was known back then, established Operation Santa Claus, which was formalized in 2006 by the Postmaster General who set up guidelines for all post offices that took part. Gift donors now must present photo ID, and children’s names and addresses are kept private via a numbering system that assigns delivery locations.
Read the full story here.